About Us
Our Story
Diamond Nail Supplies was founded in 2018, back when I (Jade — hey!) was in the second year of my degree. I was doing nails as a side hustle and, to put it bluntly, I was sick of dealing with shit products and even shittier customer service. I kept having to mix my own colours to get the shades and consistency I wanted, and somewhere in the middle of all that, I realised I had a pretty good eye for creating custom blends.
That discovery snowballed into a business idea. I had no plan, no team, no clue what I was doing — just a passion for nails, a whole lot of trial and error, and the stubborn belief that I could do better than what was already out there. Somehow, that messy little beginning turned into a real brand.
Mission
We’re not some huge corporation. Diamond Nail Supplies is still in its growing stages, and there’s a lot we’re working towards.
One of our biggest goals is to mix all of our acrylic powders in-house, so we can offer a colour range every nail tech dreams of, with the kind of consistency we all wish came standard. Right now, we’re mixing around 60% ourselves. The rest come from trusted manufacturers in the US and EU. Not everything is perfect yet, and I’m not here to pretend otherwise.
If a product has a flaw or something you should know, we disclose it. Always.
You deserve to make informed choices, and we’d rather be honest than fake, polished perfection.
Vision
We’re planning to branch into new systems like gel polish, builder gel, and hard gel, as well as continuing expanding our acrylic range. It’s a process, and we’re here for the long haul.
More than anything, we want to be a brand that nail techs trust. A brand that releases products you can feel confident buying because you know the people behind it actually give a damn about what goes in the jar — and what goes on your nails.
This industry lacks a lot of transparency.
We’re building a business that brings some back.